José Antonio Prat is a director known for his comedic, character-driven content that blends cinematic visuals, impeccable timing, and bursts of the absurd. Born in Mexico City and based in New York, Prat is a native speaker of both English and Spanish. His multicultural and multilingual perspective allows him to seamlessly direct in multiple languages, including Italian and French, bringing a global sensibility to his comedy and dialogue-driven spots.

José has collaborated with some of the world's most prestigious ad agencies, including BETC Paris, BBDO London, Ponce Buenos Aires, JWT New York, and Grey New York, among others. He has also directed promos and branded content for broadcast corporations like NBC, BBC, and MTV.

His directing work has earned him an Emmy (for Outstanding Promotional Announcement) and awards from AICP, Cannes Lions, The One Show, and D&AD.